Restaurant Industry Insights & Analytics

TDn2K™ delivers Workforce, Financial and Guest Satisfaction benchmarks for the Restaurant Industry. TDn2K membership represents over 43,000 restaurant units, over 2.5 million employees and over $68 billion in annual sales revenue.

TDn2K SnapshotRestaurant Guest Satisfaction Snapshot

financial capital performance

Segment, industry and/or cuisine benchmarks with data collected from 30,000 restaurant units, 170 brands and over $68 billion in sales. Data is shown for 11 regions, 50 states, and 195 DMAs and reported on a weekly basis. These insights answer the key business question: “is it me or the market?”.

human capital performance

Monthly restaurant workforce analytics with compensation, turnover, recruiting and demographic insights. Tracking over 2.5 million million employees, across 11 regions and 189 DMAs, compare your company against any major segment. From your frontline employees to the corporate boardroom, we’ve got you covered.

Guest Satisfaction Performance

White Box Social Intelligence (WBSI) is the first tool made exclusively for restaurants to validate the impact of online guest satisfaction on financial performance. Track your brand sentiment utilizing key attributes (food, service, value, intent to return etc). WBSI also sheds light on the effect of the brand’s people practices on brand reputation.

Our Top 6 Takeaways from the 2018 Global Best Practices Conference

The 2018 Global Best Practices Conference has officially wrapped, and the TDn2K team sincerely thanks everyone who joined us for another incredible, inspiring event. It’s been said time and time again that the restaurant industry is undergoing some serious challenges, and it will take a tremendous amount of courage, dedication and expertise for restaurant leaders to weat...[Read More]
By TDn2K on February 16, 2018

Superior Service Continues to Reward Restaurants

Although markets in Florida were able to achieve the top spot based on guest net sentiment* during January based on both food and service, the state was not as dominant as in recent months. In the past, we've seen as many as four of the six restaurant attributes being led by Florida markets based on positive guest sentiment. When it comes to a restaurant's ambiance, it see...[Read More]
By TDn2K on February 15, 2018

Keeping Up With the Demands of a New Workplace

Our country is undergoing incredible social and historic changes. As our demographics and societal norms change, leaders are struggling to keep up with the demands of a new workplace. Political Divides and Societal Changes Our political and ideological divides are more apparent than ever. When coupled with our changing demographics, this leads to some interesting finding...[Read More]
By Liz D'Aloia on February 14, 2018

The State of the Restaurant Employee [Infographic]

TDn2K™ has shared a lot of information in the past about the state of the restaurant industry. But, what about the state of the restaurant employee? Employees can be very volatile when it comes to their needs, flexibility, time and loyalty to your restaurant. That’s why operators need to establish a repeated pulse check throughout the year to measure not only where...[Read More]
By TDn2K on February 12, 2018

Restaurant Sales Slipped in January, But Optimism Remains

Restaurant same-store sales growth returned to negative territory in January after three straight months of flat or positive sales growth. Although this could spark some concerns regarding the recovery experienced during the fourth quarter of last year, January was plagued with some external factors that suggest it may be too soon to sound alarms. Same-store sales dipped -...[Read More]
By TDn2K on February 8, 2018
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Follow Us

Join us to recognize the companies and leaders who make a positive difference in our industry; setting the example and modeling the best practices that make a global impact.

January 28-30, 2018 // Dallas, Texas

This private invite-only event will bring together the top human resource executives in the restaurant industry. In this interactive collaborative setting, we’ll tackle the challenges facing these leaders and find solutions, together.

June 27-28, 2018 // The W Hotel, Dallas, Texas